education
rpi. troy, ny.
M.S. in Technical Communication. 2005.
GPA: 4.0/4.0.
Certificate in HCI. 2003.
new school university. ny, ny.
Course work, Information Architecture & Interface Design. 2002.
vassar college. poughkeepsie, ny.
B.A. in Cognitive Science. Religion Minor. 1996. GPA: 3.6/4.0. Phi Beta Kappa and Cum Laude.
clients
AARP
Artists & Fleas
Assurant Health
Avaya
Cigna
Coke
Cox Communications
D.E. Shaw & Co.
Goldman Sachs
Intel
Intent Media
Kafene
Meeteor
Nike
Samsung
SC Johnson
SemSee
Subaru
Tiffany & Co.
Travelocity
Unilever
Verizon
Visa
Wonder
project types
website design
systematic redesigns
product design
service design
mobile experiences
functional apps
productivity tools
user research
digital strategy
content strategy
copywriting
tools
Adobe Creative Cloud,
Figma, Omnigraffle, MS Visio
methods
ecosystems
ethnographic research
iterative sketching
personas
prototyping
user journeys
user testing
interests
modern dance
writing
arts + crafts
experience
rachel ink. ny, ny.
creative director april 2014 - present
Design, strategize, manage and consult on digital experiences for start-ups and established businesses; lead collaborative design workshops and execute on experience design vision through partnership with visual designers and developers.
r/ga. ny, ny.
associate creative director oct 2010 - april 2014
Lead creative teams of experience designers, visual designers and copywriters on the concepting, research and development of cross-channel platforms, campaigns and applications; Pitch new client work; Manage mentor program for experience design department.
experience design director jan 2009 - sept 2010
Supervised teams of interaction designers on range of project types: e-commerce, m-commerce, systematic redesigns, mobile apps, and campaigns; Developed and presented client strategies and POV decks.
senior experience designer feb 2006 - dec 2008
Drafted sitemaps, workflows, wireframes, personas, taxonomies and competitive analyses for large-scale e-commerce websites; Planned and analyzed primary customer research across retail, healthcare, telcomm, and CPG industries.
site59 / travelocity. ny, ny.
director, user experience dec 2002 - jan 2006
Defined business and user requirements for product launches and redesigns; Managed user research budget; Served on task force that raised site conversion by 30%; Worked on projects that resulted in the issuing of two U.S. patents
senior manager, user experience jan 2002 - nov 2002
Composed and moderated usability tests; Wrote business requirements documents; Analyzed clickstream data.
content manager oct 2000 - dec 2001
Wrote travel content for last-minute getaway packages; Managed photo budget and archive.
the fortune society. ny, ny.
court advocate. sept 1998 - aug 2000.
Interviewed and screened felony defendants for placement in alternative-to-incarceration programs; Advocated to ADAs and judges on behalf of defendants; Wrote and edited reports to the Court detailing clients’ program progress.
flatiron magazine. ny, ny.
managing editor jul 1997 - jul 1998.
Assigned and edited content for local arts publication; Wrote feature articles, reviews, column, headlines and additional magazine copy.
associate editor feb 1997 - jun 1997.
Proofread editorial and advertising copy; Coordinated art and text production; Scheduled interviews and photo shoots.
community
alumna career panelist, poughkeepsie, ny. 2019
Presented on jobs in UX to cognitive science majors at Vassar College.
ps 321. brooklyn, ny. 2018 - present.
Design and edit Pandamonium, school-wide printed poetry journal.
harlem hebrew language academy. ny, ny. 2015 - 2017.
Designed and edited parent newspaper, The Brew,; published in print and digitally three times a year.
visitor, dorot. ny, ny. 2009 - 2013.
Visited with seniors and deliver holiday food packages.
panelist, school of the future. ny, ny. 2004.
Participated in career panel for high school juniors and seniors.
book contributor, information architecture for designers by peter van dijck. 2002. Proofread chapters for a book on information design and business.
guest speaker. nyu. e-commerce class. ny, ny. 2003 - 2004. Lectured on e-commerce usability and design.
interviewer. vassar college alumni interviewing. ny, ny. 2003 - 2004. Interviewed Vassar applicants as part of the college admissions process.
tutor. i have a dream project. ny, ny. 2000.
Tutored fourth grader in reading, writing and math.
tutor. bayard rustin high school for the humanities. ny, ny. 1997 - 1999. Assisted high school student with personal statement for college applications.