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education
rpi. troy, ny.
M.S. in Technical Communication.
GPA: 4.0/4.0.
Certificate in Human-Computer Interaction.
new school university. ny, ny.
Course work, Information Architecture & Interface Design.
vassar college. poughkeepsie, ny.
B.A. in Cognitive Science. Religion Minor. GPA: 3.6/4.0. Phi Beta Kappa and Cum Laude.
clients
AARP
Artists & Fleas
Assurant Health
Avaya
Cigna
Coke
Cox Communications
D.E. Shaw & Co.
Goldman Sachs
Hunchly
Intel
Intent Media
Kafene
Meeteor
Nike
Samsung
SC Johnson
SemSee
Subaru
Tiffany & Co.
Travelocity
Unilever
Verizon
Visa
Wonder
project types
website design
systematic redesigns
product design
service design
mobile experiences
functional apps
productivity tools
user research
digital strategy
content strategy
copywriting
methods
ecosystems
ethnographic research
iterative sketching
personas
prototyping
user journeys
user testing
interests
modern dance
writing
arts + crafts
experience
rachel ink. ny, ny.
creative consultant april 2014 - present
Strategize and design digital experiences for start-ups and established brands; analyze business and customer data, lead collaborative design workshops and synthesize findings to present long-term vision and next steps; execute on UX in partnership with clients, designers, developers and writers.
r/ga. ny, ny.
associate creative director oct 2010 - april 2014
Lead creative teams of experience designers, visual designers and copywriters on the concepting, research and development of cross-channel platforms, campaigns and applications; Pitched new client work; Managed mentor program for XD department.
experience design director jan 2009 - sept 2010
Supervised teams of experience designers on range of project types: e-commerce, m-commerce; systematic redesigns, mobile apps and campaigns; Developed and presented client strategies and POV decks; Promoted department efficiencies, e.g. pattern libraries, post-project analysis.
senior experience designer feb 2006 - dec 2008
Drafted sitemaps, workflows, wireframes, personas, taxonomies and competitive analyses for large-scale e-commerce websites; Planned, crafted and analyzed primary customer research across retail, healthcare, telecom, and CPG industries. Presented deliverables to clients.
site59 / travelocity. ny, ny.
lead, user experience dec 2002 - jan 2006
Defined business and user requirements for product launches and redesigns; Managed user research budget; Served on task force that raised site conversion by 30%; Worked on projects that resulted in the issuing of two U.S. patents.
senior manager, user experience jan 2002 - nov 2002
Introduced UX principles into the product lifecycle; Drafted business requirements, wireframes, taxonomies and user journeys; Composed and moderated usability tests; Analyzed clickstream data to prioritize site improvements and generate product ideas.
content manager oct 2000 - dec 2001
Researched and wrote travel content for last-minute getaway packages with a focus on international and luxury destinations; Managed photo budget and archive; Collaborated with team on future product innovations.
community
career panelist, poughkeepsie, ny.
Presented on jobs in UX to cognitive science majors at Vassar College.
designer. ps 321. brooklyn, ny.
Designed and edited Pandamonium, school-wide printed poetry journal.
managing editor. harlem hebrew language academy. ny, ny.
Designed and edited print and online parent newspaper, The Brew.
visitor, dorot. ny, ny.
Visited with seniors and deliver holiday food packages.
panelist, school of the future. ny, ny.
Participated in career panel for high school juniors and seniors.
book contributor, information architecture for designers by peter van dijck.
Proofread chapters for a book on information design and business.
guest speaker. nyu. e-commerce class. ny, ny.
Lectured on e-commerce usability and design.
interviewer. vassar college alumni interviewing. ny, ny.
Interviewed Vassar applicants as part of the college admissions process.
tutor. i have a dream project. ny, ny.
Tutored fourth grader in reading, writing and math.
tutor. bayard rustin high school for the humanities. ny, ny.
Assisted high school student with personal statement for college applications.